Every number in this document is sourced from verified platform data, Heritage of Pride press releases, and industry benchmarks. This is the data case for why She & HER × Queer Aunties at NYC PrideFest is the right activation at the right moment.
Pulled directly from Instagram, YouTube, the Queer Aunties website, and Heritage of Pride's 2026 press releases. No estimates where real data exists.
Source: Instagram direct pull, queeraunties.com events page, QA call April 2026
Source: Heritage of Pride 2026 press release, Wikipedia NYC Pride March, nycpride.org
The only official "womxn's event" at NYC Pride 2025 was RE-UNITED PRIDE — a separate ticketed party at HK Hall, not at PrideFest itself. On the PrideFest grounds, which draw 2.5 million people, there is no space, no activation, no presence designed specifically for the sapphic community. She & HER × Queer Aunties fills a gap that has existed for 56 years of NYC Pride. The 2026 theme "For All of Us" — centering Marsha P. Johnson and Black queer women — makes this the most aligned year in the event's history to place us there.
Every conversion rate below uses conservative industry benchmarks for in-person event-to-app conversion and mid-tier Instagram engagement. These are floor estimates, not ceilings.
2.5 million people at the largest LGBTQIA+ street fair in the US on June 28. Greenwich Village, 11am–6pm, completely free. Confirmed by Heritage of Pride's January 2026 press release. The sapphic community is in this crowd — they just don't have anywhere to go that was built for them.
Based on LGBTQ+ population demographics (~30% of Pride attendees identify as lesbian, bisexual, queer, or WLW per multiple Pride demographic studies), approximately 375,000–750,000 people in that crowd identify as sapphic. There is no dedicated space for them at PrideFest. Until now.
45.6K QA Instagram followers — Black and Brown sapphic community already warmed up across 3 cities before NYC. QA will post about the PrideFest activation. At 2–3% engagement rate that's ~912–1,368 engaged actions per post. But VIP pit photos from PrideFest routinely outperform baseline — expect 3–5x on Pride content.
VIP pit at PrideFest is a high-density, high-attention zone. Queer Aunties doing meet & greets means real 1:1 moments. Each interaction is a potential QR scan, app download, or founding member sign-up. Industry benchmark for in-person event-to-app conversion: 3–8% of direct touchpoints convert. At 5–10K touchpoints, that's 150–800 founding members from VIP alone.
QA posts content from PrideFest. NYC Pride's @nycpride (101K followers) potentially reshares. She & HER posts to her growing account. The content lives permanently. Pride content on Instagram historically performs 3–7x above baseline — a QA Pride post about the activation could reach 100K–200K+ people within 48 hours. Each post = ongoing app discovery weeks after the event.
Users acquired at in-person events have significantly higher retention than digital-only acquisition — they have a memory, a moment, a person who introduced them. Founding members from June 28 become the community that She & HER is known for. They're also the people most likely to bring others into the app. One founding member from PrideFest is worth 3–5x a digital-only acquisition.
These are conservative floor estimates. Move the sliders to see what different conversion rates produce. All inputs are based on verified platform data.
Not all reach is equal. This maps the value of each conversion opportunity by tier — from highest-intent to awareness-level.
Someone walks up to Bri or Shay at PrideFest. That's the highest-trust moment that exists at a 2.5M person event. QR code, phone in hand, app download on the spot. These are founding members who have a face attached to the brand from day one.
Est. conversion: 5–10% · Value per user: 3–5x digital LTV
150–400 people per city already experienced She & HER through QA before June 28. By the time NYC arrives, they've seen the brand 3 times across 3 cities. These are the warmest founding members that exist — multi-touch, in-person, pre-sold.
Est. 450–1,200 pre-qualified attendees before NYC
3-year anniversary in NYC. Highly curated QA crowd in celebration mode. She & HER co-brands here 2 days before the main activation — these people arrive at PrideFest already knowing the platform. Pre-event seeding is the highest-leverage prep move.
Est. 200–400 attendees · ~5–15% app download
Sold out last year. Queer Black woman-owned space. Intimate, wine-down energy — exactly the vibe She & HER is built for. A soft She & HER presence here (QR moment, founding member mention) primes the room for Sunday.
Est. 100–250 attendees · 8–15% conversion in right setting
45.6K followers. 3–5 posts across Fri–Sun. Pride content multiplier of 3–7x. Each post reaches 100K–300K+ including non-followers. She & HER is tagged, linked, visible. Every post lives permanently — this isn't a one-day play, it's a long-term discovery engine.
Est. total reach: 150K–300K across all posts
If Heritage of Pride reshares content featuring the She & HER × QA VIP activation, their 101K Instagram followers see it. These are the most highly engaged Pride followers in the country. Even 0.5% conversion = 500 new She & HER discoverers from one reshare.
Est. 0.3–0.8% conversion · 300–800 app discoveries
These aren't bureaucratic asks. Each one is a specific data input that makes the conversion story airtight — for Heritage of Pride, for future sponsors, and for both of our brands going into 2027.
Houston, Oakland, NOLA. How many people attended, how many tickets sold, average ticket price if applicable. This builds the pre-NYC momentum story — showing Heritage of Pride and sponsors that QA's audience is real, ticketed, and growing across the country.
→ Without this, the tour data is Instagram followers only. With it, it's a conversion arc.
The difference between 45.6K followers and actual post reach is usually 2–4x for community accounts. If QA's posts are reaching 90K–180K people, that changes the entire pitch. I need the Insights screenshots to verify real reach vs. stated follower count.
→ This is the number that gets sponsors to yes. Followers are vanity. Reach is money.
Friday anniversary party venue capacity and expected headcount. Brooklyn wine down — last year it sold out; what's the cap this year? Sunday Girly collab expected size. These numbers let me project exactly how many people She & HER will be in front of across the 3 days.
→ This turns "we have a packed weekend" into a data-backed pitch with conversion math.
QA's Instagram page shows event content is their highest-performing format. What did the best event Reel get? If a Houston event Reel hit 50K views on a 45.6K account, that's a 110% reach rate — which is extraordinary and tells a very different story to Heritage of Pride than raw follower count.
→ One strong Reel view count is worth more in a sponsor pitch than 5 follower stats.
We're showing up with everything we've got — the community presence, the platform, the data story, and the warm introductions. For this to be the kind of partnership that we can build on together, there are a few things that would mean a lot to us.
We want to show up fully — and we'd love Heritage of Pride's support in getting our team to New York for June 28. Travel and accommodations for the She & HER × Queer Aunties activation team would mean everything in making this a real, on-the-ground presence rather than something we're trying to piece together. We're committed to the activation — we'd just love to know we're not doing it alone.
→ The right support makes this a real partnership, not just a moment.
We're asking to be listed — on the Heritage of Pride website, event materials, and social channels — as an official sponsor or community partner for PrideFest 2026. Not a logo buried at the bottom of a page. A real listing that gives She & HER the reach that comes with being attached to the largest LGBTQIA+ street fair in the US. This is the visibility that makes June 28 a launch moment, not just an appearance.
→ The sponsor listing is the reach. Without it, we're just a presence — not a partner.
We want to be able to use the NYC Pride brand — in our marketing, our pitch materials, our sponsor conversations, and our 2027 activation planning — for the full year following June 28. This is standard for official partners and it's the difference between "we showed up at PrideFest" and "we are a NYC Pride partner." The brand carries weight in every room we walk into after June 28. We're happy to operate within whatever usage guidelines Heritage of Pride sets — we just need it in writing.
→ Brand usage rights turn one day into a year-long asset for both parties.
This is the data case. The gap is real, the audience is there, and the conversion math works at every level of the funnel. She & HER × Queer Aunties is not a nice-to-have for Heritage of Pride — it's the thing their 2.5M attendees have never been given before.
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